Electrician Case Study

How We Generated 35+ Enquiries for an Irish Electrician

See how we helped an Irish electrician turn his Google presence and website into a consistent source of calls, quote requests and new business.

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35+

New enquiries generated through the website and Google Business Profile, in the first 3 months, up from zero

Google Reviews
0 → 30
4.9 star average
Website Clicks
0 → 283
Per month, from Google Business Profile insights. No website existed before.
Search Impressions
0 → 3,397
Per month, how often the business appeared in a Google search
Local Search Visibility
Not ranking → Page 1
Organic search results in 2 Cork towns. Not the Google Maps 3-pack yet, that's still in progress.
The Walkthrough

See Exactly What We Did

In this short walkthrough, I break down the work behind the results, including the website, Google presence and enquiry generation.

Watch the breakdown

The Client

Don't Just Take My Word For It

Zakk Davis is the electrician behind Davis Electrical Solutions in Cork, and the business at the centre of this case study. Here's what he had to say, on camera and in his own review.

“We used Carlo from Emerald Growth for our website and Google business, he has been an absolute pleasure to work with and has built us a high quality website and business profile.”

The Website

The Website Behind the Results

The website is one part of the wider system, not the whole product. It exists to turn the visibility we build on Google into calls and quote requests, with clear paths to enquire on every page.

Davis Electrical Solutions website homepage, built by Emerald Growth
The Starting Point

A good business that Google wasn't showing off properly

Davis Electrical Solutions already had real experience, a strong reputation, and a genuine Google Business Profile with good reviews behind it. The demand for a skilled electrician in Cork was already there.

What was missing was the connection between that reputation and the searches people were actually making: no dedicated page for each town he covered, no page for each service he offered, and very little visibility for searches that didn't already include his business name.

What We Did

The system behind the results

01 — WEBSITE

A website built around real searches

  • Built a professional website structured around the services customers actually search for
  • Dedicated pages for every service offered: domestic, commercial and industrial work, rewires, LED upgrades, new builds, EV charger installation and emergency call-outs
  • Clear enquiry and quote-request paths on every page
  • Built and optimised for local search from day one
02 — GOOGLE BUSINESS PROFILE

A stronger, more active Google presence

  • Strengthened the profile and the supporting business information
  • Ran a consistent review-ask process on every completed job
  • Published regular Google Business posts and photo updates
  • Tightened the connection between the Google listing and the website
03 — LOCAL SEO

Built out for the areas he actually covers

  • Built dedicated location pages for every priority town served, not just the home base
  • Targeted the specific electrician searches and locations that matter to the business
  • Tracked competitor visibility and review counts weekly to reprioritise where to focus next
04 — TRACKING

Every enquiry tracked, every month

  • Tracked enquiries coming through the website separately from those coming through Google
  • Reported clicks, impressions and ranking movement every month, not just at the end
  • Used the data each month to decide what to focus on next, rather than guessing
Why This Matters

The maths only needs to work once

If your average electrical job is worth several hundred euros, you don't need dozens of extra jobs for the marketing to make financial sense. Even one additional job a month, one you wouldn't otherwise have gotten, can potentially cover the monthly investment on its own. Everything beyond that is where the upside comes from.

This case study is proof that the system has worked before. It isn't a guarantee that every business will see the same numbers. Results depend on your starting reviews, your local competition, and how consistently you follow through on your side, like asking every happy customer for a review.

We don't guarantee a specific number of leads, jobs, rankings or revenue for any client. The figures on this page are specific to Davis Electrical Solutions and are provided as evidence of past work, not a forecast.

Want to See What This Could Look Like for Your Business?

I work with electricians who want to generate more calls and quote enquiries through Google. If you'd like, book a free 15-minute call and I'll show you what I'd look at for your business. You can also see what is included in Local SEO for electricians and SEO and websites for electricians.